Hello! I'm LaMolano...Sandra Molano
Born and Raised Colombian, Proudly American
A mindset driven by my international & multicultural journey and strong business insights background allows me to use the present and past to think about the future creatively, bringing Human Insights to the table with a Strategic and Innovative point of view to positively impact business objectives and future growth.
I’m passionate about playing with insights that reach the Strategy to drive business growth -making informed thoughtful choices- and supporting the development of that skill & mindset in evolving organizations.
After 20+ years in top global companies — Quaker Oats Co., Colgate-Palmolive, and The Coca-Cola Company — across Colombia, Latin America, and Global roles, 2020 marked a new chapter in my journey. Today, you’ll find me crafting insights and strategies as an Executive Consultant and collaborating with a brilliant network of peers.
I truly believe in the power of Collective Genius.
my journey at a glance
Oxford Scenarios Programme - Said Business School, University of Oxford Strategic Foresight Certificate - University of Houston
Marketing Specialist, FMCG Advanced Markets, Universidad ICESI Cali
Psychology - PU Javeriana Cali, Colombia
La Molano -Managing Consultant
2022 - Present
LaMolano is a corporate partner to global and local brand holders providing tailored & fractional advise and support to access world-class consumer, shopper, and future (trends) insights -precisely what & when needed- to deliver value growth by maximizing P&L performance and long-term
sustainability.
Key Engagements: The Coca-Cola Co. - AG Group Guatemala - Beliv - Thrive Farmers – Samsung NA
BMC Strategic Innovation
Oct 2019 - June 2025
As a consultant with BMC, I served as partner and advisor to client C-suite executives, influencing via leadership, using Human Insights, Market Research, Future Thinking (Trends), and Storytelling as key tools to fuel Sustainable Value Growth.
Key Engagements: The Coca-Cola Co. Latin America, Sigma Foods Holding, SouthWest Beverages (ARCA Continental)
Other Clients: Moet Hennessy, AB InBev MAZ, Kellogg's Mx, Natura ARG, GB Foods, Puntos Colombia
The Coca-Cola Company
2006 - 2019
Latin Center Business Unit - Latin America - Global
During a progressive journey in Strategy and Insights, I learned to believe that infusing Strategy— at any level of the business —with Human Insights is a competitive advantage. True for any scope in the journey, I had the opportunity to explore many ways to do it, for example:
- Running Future Scenarios for Dairy & Plant-based Global Portfolio
- Designing a Cross-category Innovation Framework for Global Still Brands (Juices, Tea, Water, Sport Drinks & Coffee)
- Designing and implementing a Global Macro Forces and Trends Framework to inform and inspire Brand, Commercial, and Customer Strategic Thinking.
- Influencing Global Strategy for revamping Juices' Portfolio by developing a strong consumer insights foundation (Jobs-to-be-Done).
- Starting the Latin America Knowledge & Insights Function leader as an additional role in 2009
- Elevating Knowledge & Insights Function for the Latin Center Business Unit ( 31 countries, including Colombia, Ecuador, Venezuela, Central America, and the Caribbean).
Colgate Palmolive Co.
1996-2006
Colombia - Venezuela - Central America
I had the privilege of starting my international career led and coached by world-class Marketers and Researchers, who not only taught me strong market research skills and techniques but believed in my potential, developing my leadership by increasing responsibilities -from individual contributor to lead a team in a multicountry regIon- supporting me to expand my horizons.
Quaker Oats Co.
1992-1996
Colombia - Andean Region
It all started with an internship — and grew into an insightful journey in applying human understanding to build brands that are strong, powerful, and good.
1. Elevating Insights PowerHouse
2. Unlocking Powerful Insights
3. Turn Insights into a Story
