Creating Compelling Narratives
Telling your story is a powerful Strategy tool!
Choosing what to say, what not, and when in the story sets the tone, and amplifies the power of a great Strategy.
The Art of crafting a Narrative and sharing it is as powerful as the Science behind it.
Setting Insights Engine
Supporting the creation and development of Insights Teams is my way of seeding the curiosity and the passion for using research to impact the business world: driving value growth in a sustainable, meaningful, and respectful way with people, communities, and the planet.
Crafting Business & Brand Strategy
Passionate about unlocking powerful human truths -meaningful enough to create value for the business at different stages- curating and connecting different data and insight sources, by:
A Strategic Curation of Insights around Hydration -BMC Network
Supporting the development of Insights & Strategy foundation for Sigma Foods- BMC Network
Enhancing MacroForces & Trends framework for GB Foods in Europe -BMC Network
Born and Raised Colombian, Proudly American
A mindset driven by my international & multicultural journey and strong business insights background allows me to use the present and past to think about the future creatively, bringing Human Insights to the table with a Strategic and Innovative point of view to positively impact business objectives and future growth.
I’m passionate about playing with insights that reach the Strategy to drive business growth -making informed thoughtful choices- and supporting the development of that skill & mindset in evolving organizations.
After 20+ years of Corporate Career in Top Global Companies, 2020 marked a new step... you will find me enjoying Crafting Insights & Strategies as an Executive Consultant or as part of the Brilliant BMC Strategic Innovation team.
790 East Broward Boulevard, Fort Lauderdale, Florida 33301, United States
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